TikTok is introducing a new feature that enables them to lessen the quantity of AI-made media appearing in their feeds. This move comes as the platform disclosed that it presently contains more than 1 bn AI-generated clips.
Pilot Phase and Launch
This change is in a pilot phase over the next few weeks before a global launch. This advancement aligns with a increase in AI-generated material, spurred by emerging content generation software.
AI Content on Other Platforms
It has been noted that approximately a tenth of the quickest rising video streams on another major platform primarily display clips produced artificially. A large amount of this material is deemed mass-produced AI material, a label for poor-quality, factory-style content that is frequently absurd or surreal.
Our research shows that a lot of users appreciate content made with AI tools, from computer-generated images to educational videos, and we intend to offer the community the option to adjust the amount of that, depending on their own likes,” said a platform representative.
Volume and Proportions
The service announced that there are currently 1.3bn videos on its app labeled as artificially created. Collectively, more than 100 million videos are added to the app daily, making AI-generated material a minor portion of its total content library.
How to Adjust Settings
Users will be in a position to decrease or raise the amount of AI-generated videos they watch by using the “manage topic” option in the application and selecting “AI-generated content”. Other topics that currently be modified under the setting include politics, clothing, aesthetics, and movement.
Content Labeling and Policies
TikTok’s guidelines mandate content makers to label “realistic” AI-made content, and it bans dangerous AI impersonations of public figures or crisis events. Any realistic AI-generated clip that is not labeled can be removed under its user guidelines.
Additionally, the service will from now on apply an artificially created watermark to content created with its built-in AI features, or identified by an industry-wide initiative for recognizing artificial media. This step is intended to help prevent users from seeking to bypass the tagging system.
AI Literacy Programs
The platform is also launching a $2m awareness program for specialists and organizations to produce learning resources about using AI responsibly. This project will assist educational bodies dedicated to educating computer science.
Content Safety Approach
The video-sharing app has supported its safety measures, during debate over plans to lay off a large number of safety staff in the United Kingdom. The company is set to eliminate a significant number of roles in its content moderation department in London, with trade unions and online safety experts expressing worry that people are being substituted by AI moderation.
A company official explained that staff-based oversight would remain essential, but automated tools can protect employees by removing the most distressing content ahead of it gets reviewed by people. TikTok stated a 76% decrease in disturbing and violent content seen by content reviewers over the past year due to reliance on its machine learning processes.
We believe it is crucial to integrate people and machines to keep the platform safe,” she said. “We’ll have people as involved in the system, but we also think it’s highly necessary to reduce exposure to unsafe media as rapidly, which is where a significant AI assistance is really helping us work at speed.”
